As soon as I started thinking about making my own website, I knew I wanted to create my own brand. Given the name GQBD – meaning G-Cubed (G³) – I always had a Cubed G in my mind. From there I created my logo and the rest of the “Corporate Identity”. The color choice was fairly simple, scale of grays to not interfere or take away any attention from my works. And blue, my favorite color.
The logic behind the light and dark design, is on the obvious side, to allow the logo to fit with dark and light backgrounds and applications. On the other side, I mostly use the light-logo-on-dark-background online, while the dark-logo-on-light-background for print use.